Our paper “La Física del Comportamiento Humano” (The Physics of Human Behavior, by R. A. Baños, C. Gracia-Lazaro & Y. Moreno), has been awarded as the best research paper published in the journals of the Spanish Royal Society of Physics (RSEF). The award, which is given once every year, is conferred by the RSEF and it is sponsored by the BBVA Foundation. In the article, we discuss how Physics is providing new insights to social phenomena, including the emerge and evolution of human cooperation and the dynamics and structure of social online networks. We also present our view of how Physics can benefit from studying these complex, adaptive and often out of equilibrium systems. The work contains both experimental and theoretical-computational analyses. Read it (in Spanish) in the link provided below.
The paper can be downloaded here

Nectunt Lab is devoted to the study of cooperative behavior in diverse scientific fields, including the biological and social sciences. Methodologically, we make use of evolutionary game theory and computer simulations to build models that are informed by our findings in controlled experiments, both on-site and online, where we study how humans behave in a number of strategic situations and scenarios. Eventually, a better understanding of humans’ behavioral responses could help developing the largest simulator of human behavior up to date, with the ultimate goal of answering questions such as: What are the mechanisms and real motivations that promote the emergence and evolution of cooperation in humans? How individuals behave in different contexts? How financial bubbles are formed? How does the group size influence collective behavior?
